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Nobody reads your About page

Why most company websites lose the reader by the second paragraph, and how to fix yours.

Web copy[Author][Date][Read time]
[Feature image]

[Intro paragraph: Krishna to write]

01What the first line is for

[Section body: Krishna to write]

02[Opener 1 we would cut]

[Section body: Krishna to write]

BEFOREI hope this finds you well. My name is Sam and I work at a leading staffing agency.
AFTERSaw your three warehouse roles went up on Monday.
Sample. Replace with this post's real example.

03[Opener 2 we would cut]

[Section body: Krishna to write]

04[Openers 3 to 5]

[Section body: Krishna to write]

05What to write instead

[Section body: Krishna to write]

[Pull quote from the post]
[Author name][One line about the author]

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