YCSNow reading: "I hope this finds you well" is why …Tell us what you need

"I hope this finds you well" is why you got deleted

What the first line of a cold email is for, and five openers we would cut.

Cold email[Author][Date][Read time]
[Feature image]

[Intro paragraph: Krishna to write]

01What the first line is for

[Section body: Krishna to write]

02[Opener 1 we would cut]

[Section body: Krishna to write]

BEFOREI hope this finds you well. My name is Sam and I work at a leading staffing agency.
AFTERSaw your three warehouse roles went up on Monday.
Sample. Replace with this post's real example.

03[Opener 2 we would cut]

[Section body: Krishna to write]

04[Openers 3 to 5]

[Section body: Krishna to write]

05What to write instead

[Section body: Krishna to write]

[Pull quote from the post]
[Author name][One line about the author]

Get the next markup by email.

One real piece of copy per issue, rewritten line by line: a cold email, a web page or a newsletter.
No spam. One click to leave.

Read next.

TargetingThe person who signs is rarely the person you emailed
CommercialsWhat counts as a meeting? Agree it in writing.
Web copyNobody reads your About page