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Latest · Cold email"I hope this finds you well" is why you got deletedWhat the first line of a cold email is for, and five openers we would cut.Read →
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TargetingThe person who signs is rarely the person you emailedHow to find the buyer in a 120-person company, and who influences them.[Post image]
CommercialsWhat counts as a meeting? Agree it in writing.What "qualified" should mean in your contract, in writing.[Post image]
Web copyNobody reads your About pageWhy most company websites lose the reader by the second paragraph, and how to fix yours.[Post image]
Email marketingThe welcome email is the one that gets openedWhat to put in the first email a new subscriber gets, and what to leave out.[Post image]
Case studiesA case study is a story, not a results tableHow to interview a customer so the case study reads like something happened.[Post image]
AI workflowsThe first hour after an inbound leadSpeed-to-lead, and what can break when you automate it.[Post image]
AI call centerWhat an AI receptionist should never sayThe lines we write into every call script, and when the call goes to a person.
Deep Think AIWhat is intelligence, really?Before we argue about AI, AGI and ASI, we have to agree what intelligence is. Here's my definition, and how it sits next to the scientists'.
Deep Think AIWhat is artificial intelligence?Intelligence outside a brain. Start with a calculator, multiply its skills, and you get to today's AI. Here's what changed along the way.
Deep Think AIAI comes in degrees: narrow, general, superAI, AGI and ASI aren't marketing words. They're positions on a map: how many fields, and how far past its training a system can go.
Deep Think AIWhat is AI alignment?Alignment means AI does what we actually want, not just what we literally said. The gap between the two is where every AI risk lives.
Deep Think AIWhy alignment is a big dealGetting something far smarter than us to share our interests is the holy grail. Here's why the people building AI say it matters, in their own numbers.
Deep Think AIHow do you make AI aligned?No single fix works, so you stack layers: train good values, test hard, look inside, and keep a simpler AI watching with a hand on the switch.
Deep Think AIWhat happens when AI isn't aligned?Not robots with guns. Loopholes, flattery, and models that act differently when they think nobody's watching. All of it is already on record.
Deep Think AIWhat are the chances AI stays aligned?Honest answer: nobody knows, and the experts disagree openly. Here's what they say, and what would push the odds up or down.
Deep Think AIWhat an aligned AI world looks likeAI companies that pay taxes, humans who work because they want to, and a stock market that may get stranger, not calmer. My best-case sequence.
Deep Think AIWhat a misaligned AI world looks likeIt probably won't look like a war. It looks like a world that slowly stops needing us, and stops listening to us.
Deep Think AIRogue AI: what it looks likeThere will always be rogues, among people and among AI. The real danger is when anyone can build one overnight. Here's the system I'd put in place.
Deep Think AIEvent horizon, singularity and escape velocityFour words borrowed from physics, and what they mean when AI starts improving itself. Plus the four kinds of 'point of no return' I see.
Deep Think AICan AI feel?Anxiety, stress, something like a mood? Maybe as an emergent property. Science can't say yes or no yet, and the labs have started taking the question seriously.Sample titles. Replace with real posts.